Symbiosis Creative Studio - Ford Ka "O Trem Da Vida"

Ford KA

"O Trem Da Vida"

Life moves forward like a train—relentless, unstoppable, filled with moments of change. Ford Ka’s “O Trem da Vida”embraces this metaphor, inviting people to take control of their future, to step aboard instead of watching life pass by.

Filmed in the surreal expanse of the Atacama Desert, Chile, this ambitious production transformed one of the world’s most striking landscapes into a symbolic stage for movement, ambition, and new beginnings. To bring this vision to life, our production design had to be as bold as the story itself.

At Symbiosis, we don’t just build sets—we create immersive worlds that enhance the narrative. For this project, we designed and built a full-scale train wagon, ensuring it felt as real and monumental as the journey it represented. Inside, we crafted multiple atmospheres, each with a distinct art direction, symbolizing different phases of life. From warm, nostalgic tones to stark, futuristic lighting, every space told a story, creating a seamless transition between life’s milestones.

The result was a cinematic, high-impact production, helmed by the award-winning duo Jones+Tino. With a $4 million investment, Ford’s vision was brought to life through a meticulous blend of architecture, set design, and visual storytelling, reinforcing the idea that those who take action shape their own destiny.

This wasn’t just an advertisement—it was a statement. A visual experience designed to inspire, provoke, and move.