Symbiosis Creative Studio - Abastible "Pymes"

Abastible "Pymes"

"Fueling Small Businesses with Art, Heart, and Design"

For Abastible, Symbiosis Creative Studio crafted a compelling production design project that merges brand storytelling with artistic expression. Rooted in the essence of small businesses across Chile, this campaign transforms spaces into immersive narratives, reflecting the passion and dedication of the people behind these ventures.

Through a meticulous design process, we developed distinct set environments, each embodying the identity of a different trade or craft. These sets were more than just backdrops—they became living representations of the businesses they portrayed, capturing the textures, colors, and atmosphere unique to each profession. From artisanal workshops to cozy family-run cafés, each space was curated to highlight authenticity and warmth.

At the heart of the project stood a series of sculptural art pieces—symbolic heart installations designed to visually and emotionally connect with the people behind these businesses. These sculptures, crafted with diverse materials and artistic techniques, embodied the dedication, resilience, and creativity that fuel small enterprises in Chile.

The fusion of art direction, set design, and emotional storytelling allowed us to create a campaign that resonated deeply with audiences, reinforcing Abastible’s commitment to the communities it serves. The result was a visually rich and emotionally compelling production that not only showcased businesses but also celebrated the human spirit that drives them forward.